For the initial design, I chose to use pizza as an inspiration for my logo because it is easily recognized and is one of my favorite foods. I also know that many food companies use reds and yellows in their designs such as McDonald’s and Cheez-It, as it has associations with food. I originally was going to incorporate a shape of pizza, but then developed the idea of pizza within the letters of my food blog name.

               For my first draft of my design, I researched online how to make letters that looked like gooey cheese so that the word “ferocious” could better resemble part of a pizza. For this effect and design to look the way I wanted, I found different fonts such as Signatra found using this link https://www.dafont.com/signatra.font?psize=l&back=theme, and the font Carbon found using this link https://www.1001fonts.com/carbon-font.html.  After incorporating these fonts, I added a darker red oval shape behind the letters to help the yellow of the cheese to stand out against its background as well as a shadow behind the word “ferocious” to help. The final touch I made was the incorporation of pepperoni slices to the top of the cheese letters.

               From my draft design I received some great feedback to help me improve upon my design. These critics included removing the shadow of the word “ferocious”, making the pepperoni slices look more embedded into the pizza and not as perfectly circle, increasing the size of the word “reviews”, and changing the color of the word “foodie” to make it stand out better.

               The revisions that I had made on my design included editing the pepperoni slices, changing the color of “foodie” to white, adjusting the shadow on “ferocious”, as well as re-scaling the words to maximize the readability. To make the pepperoni slices seem to be better on the pizza, I added a radial gradient to the slices making the outer edges darker than the center like how real pepperoni toasts on an actual pizza. I also used the knife tool to cut some of the edges off the pepperoni where it overhangs the letters underneath and distorted the circular shapes to have little irregularities.